David Beckham has stripped down to his boxers in a new ad and everyone has been quick to point out the same thing.
The Beckhams are arguably one of the most iconic families of the 21st century as the British-born couple forged incredible careers of their own and their kids have followed suit.
David is one of soccer’s most influential players and during his career, he established a very impressive resume while making a name for himself as one of the best free-kick takers the game has ever seen.
During his time in the game, he played in the red of Manchester United, and the white of Real Madrid, while also having stints at AC Milan, LA Galaxy, and PSG.
The thing with David Beckham is that he had something for everyone because if you aren’t into football, there’s still a high chance that you think he’s one of the most handsome men around.
His hairstyles during his playing career seemed to change by the day, but as he got older he stuck with one style and it clearly works for him.
Well, for those who know exactly what I’m talking about, then a new ad campaign for Boss is sure to get the pulse raising.
As the face of the BOSS ONE Bodywear collection, the soccer icon posed in a series of bold images, showcasing the brand’s latest designs.
One of the standout shots features David in a sleek pair of black hip briefs, leaving little to the imagination. Another image captures him reclining in an armchair in classic white boxers, exuding effortless charm.
The campaign, shot by renowned fashion photographers Mert and Marcus, highlights a collection of high-quality men’s essentials, including trunks, briefs, tank tops, and T-shirts.
Daniel Grieder, CEO of HUGO BOSS, expressed his enthusiasm for the collaboration, stating: “The launch of the BOSS ONE Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham.
“It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever,” per the Standard.
To build anticipation, David shared a teaser video on Instagram.
The clip opens with him stepping out of a vintage sports car in a sharp black suit before walking through a dimly lit tunnel.
As Phil Collins’ ‘In The Air Tonight’ plays, he confidently sheds his tie, jacket, and shirt, revealing his physique.
Captioning the video, David wrote: “A film by Mert & Marcus… 9:30PM GMT tonight @BOSS.”
The campaign has generated widespread admiration online, with social media users quick to comment on David’s ageless appearance.
Even his own wife Victoria shared the post with the caption: “My boss,” accompanied by a wink emoji.
Fans flooded the comments section with remarks about David’s seemingly timeless looks.
One wrote: “49 where?!? This man is aging in reverse like he found the Fountain of Youth and kept it all to himself!”
Another joked: “David Beckham at 49 looks younger than me at 29… I need to have a serious talk with my skincare routine.”
A third user quipped: “He’s 49?? That’s not aging, that’s straight-up wizardry. Someone check if he’s got a portrait aging in an attic somewhere!”
